Social Media Marketing: Proven Strategies for Business Growth

By Coach Maia Uncategorized
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About Course

About the Course

Love connecting with people? Do you find satisfaction in engaging with users online? Then social media marketing is your calling. By taking the Social Media Marketing: Proven Strategies for Business Growth, you’d be ready to conquer the competitive social media arena and beat the competition in 14 days or less. Learn how to design social media images, do page audits, and optimize social media pages in no time as you go.

Description

More and more businesses are going digital these days. And they have realized that they should where their target customers are. This is exactly what makes social media marketing a lucrative niche. Since businesses want to improve their online visibility, there would always be a need for social media marketers.

In this course, we will cover everything you need to know about managing and marketing using Facebook, Instagram, Pinterest and LinkedIn. Learn how to manage FB ads that convert using our step-by-step tutorials.

Ready to crush the competition? Click Start Course to get started!

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What Will You Learn?

  • Creating online profiles
  • Establishing your online career
  • Creating social media pages
  • Doing page audits
  • Managing FB ads
  • Creating social media graphics
  • Writing social media posts

Course Content

Introduction
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, LinkedIn, and Pinterest.

  • Navigating Through The Course
    00:00
  • What Do Social Media Managers Do?
    08:58
  • Social Media Terms & Definitions
  • How to Jumpstart Your Career as a Social Media Manager
  • Downloadables
  • Quiz #1

Establishing Your Online Profiles
Learn how to create outstanding profiles on the top work marketplaces to date.

Creating Social Media Pages
Set up your social media profiles properly to ensure your brand remains consistent across platforms. We offer an in-depth guide to setting up a Facebook, Instagram, Pinterest, and LinkedIn profile for your business.

Social Media Content Creation
Content creation is a vital element in contemporary marketing strategies. However, while nearly 90% of all companies engage in content marketing on some level, few manage to produce contagious content that Internet users share. Without this level of engagement, content can hardly fulfill its true purpose. This module will discuss the actual tasks of a social media manager -- creating content -- and how to do it the right way.

Mastering the Role of a Social Media Manager
Now, it’s time to take a leap on the actual role of a social media manager – establishing an online presence. The new world is digital! There is no doubt that in 2021, taking your business online is not just a choice, but a necessity. However, building an online presence is more than just creating a platform that consumers can visit. In order to grow your business, you need to do things right. So, what does it take to get noticed on the internet? Certainly, details differ from business to business. Some ventures may want to focus on straight conversions, while others may be offering information and education opportunities. Whatever your goal is, it won’t mean a thing if no one can find you online. Enclosed in this module are a few good tips on building a strong web presence.

Developing a Social Media Content Strategy
The content you post on social media has the power to turn your brand into a household name and turn your followers into fans. This kind of impact only comes from having a solid social media content strategy. It’s not enough to show up on every platform and sporadically update your audience when you have the time. The way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. Then you can measure your results, and fine-tune your strategy over time.

Basic Facebook Ads Management
Facebook Ads appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page. Your friends might see news about the social actions you have taken in Facebook ads.

Setting Up Payment Methods For Your Social Marketing Services
Now comes the fun part -- setting up your payment methods. If you happen to be receiving payments directly from clients, following are some tutorials that you can use to set up your accounts on the most popular payment platforms -- PayPal and Payoneer.