Search Engine Optimization for Beginners


Being an SEO Specialist is a lucrative freelance career that can easily land you a job with a 6-digit salary. When done right, you can definitely grow any type of business. Enroll here if you want to learn how SEO specialists audit websites, do keyword research, and do off-page optimization.

What is SEO and why is there a growing demand for SEO specialists?

SEO is a marketing strategy done to improve the quality and quantity of a website’s traffic. It targets unpaid traffic from organic searches to boost a website’s ranking on Google’s search results. When done right, SEO can definitely grow any type of business. It is a lucrative skill that will help you earn a consistent 6-figure income monthly.

This course is ideal for:

  • Career shifters. People who are dissatisfied with their corporate jobs and the daily commute to work.
  • Freelancing newbies. Those who know the potential of freelancing but don’t know what niche to specialize in or where to start their freelancing journey.
  • Long-time virtual assistants. If you have been trying to crack the code but still can’t get past the $3 per hour rate, this is for you.
  • SEO newbies. For people who have started their SEO journey but want to have a more formal learning experience. If you feel like you are hitting a brick wall because you can’t increase your client’s traffic or ranking, this course can help.
  • Business owners. If you own a website, SEO is the best way to get qualified leads for free. SEO is not a cost – it is an investment for your business.

Course Outline

DAY 1 : SEO 101

  • What is SEO and how does it work?
  • What are ranking signals?
  • Black hat vs White hat SEO
  • Common SEO terms
  • SEO tools to use
  • SEO niches with high LCV


  • Keyword research
  • Content planning and audit
  • SEO content writing
  • On-page SEO


  • Off page SEO: Guest posting
  • Off page SEO: Resource Linkbuilding
  • Off page SEO: Citation and Directory Listings
  • Off page SEO: Unlinked mentions
  • Off page SEO: Broken Linkbuilding
  • Off page SEO: Skyscraper
  • Off page SEO: HARO
  • Offering SEO services to clients